Skip to Content

“The Platinum Rule”: A new leadership mindset for improved work and personal relationships

 December 20, 2018   By John Rutkiewicz


Main Content

“The Platinum Rule”: A new leadership mindset for improved work and personal relationships

It’s “Birthday Week” at our house. Birthday Week is an annual tradition that begins six days before my wife’s birthday, ending and culminating on the anniversary of her birth. It’s a tradition invented by her dad, my father-in-law.

My wife grew up with Birthday Week. When she was a kid, every day of that blessed seven-day stretch brought a small gift for her in anticipation of the big day.

During 25 years of marriage, I’ve learned to accept and even embrace the idea of Birthday Week. (Just this morning, on launch day of this year’s festivities, I gave my wife a bouquet of alstroemeria.)

But I haven’t always been keen on the idea. At times, through the years, I’ve been downright resistant to Birthday Week – you might even say intolerant. After all, when I was growing up, there was no Birthday Week. There was your birthday.

Nothing more. That was it. Seven days of presents? No way.

After years of contemplation, however – or, perhaps, slow and gradual conditioning by my wife – I finally came around.

You see, for years I was focused on what I thought of Birthday Week. It didn’t make sense to me. It wasn’t what I knew. It’s not how I thought birthdays should be done.

Nothing changed until I considered what Birthday Week meant to her, that it was important to her, regardless of what I thought or felt or believed.

And therein lies the leadership lesson.

Beware the Trap of Your “Self-Centric Thinking”

I’m not talking about the trap of being egotistical or arrogant. (Yes, do avoid those, too.) I’m talking about a very common human frailty that we all suffer from…one that hides quietly below the surface of our lives.

It’s something called the false-consensus effect. It’s a cognitive bias that we, as humans, are all limited by. It’s a form of automatic self-centric thinking where we assume that others share our beliefs, perspectives, values, motivations, etc.

Simply put: We tend to think that others think the way we do.

Novelist Anais Nin framed the bias this way: “We do not see things as they are. We see them as we are.”

If we’re not careful, this bias often severely limits our ability to lead and influence effectively. Very naturally (because we’re human), we project our ways of thinking onto those we lead. We expect them to be motivated in the same ways we are…to see situations the same way we do…to operate in all sorts of circumstances as we would. Yet, when their words or actions don’t conform to our own mental models of how things are (or should be), we get confused and frustrated.

Here’s an example from Owen, a leader I coach.

Owen was lamenting about one of his direct reports, Sarah, during a coaching session. Seems that whenever Owen asks Sarah to take on a task, she gets it done, but it takes her a few days.

“OK,” I said, “What’s the problem?”

“Well,” Owen grimaced, “if my boss asked me to do something, I’d just do it. I’d get it done as soon as I could.”

Ah, clue #1 that we were glimpsing the false-consensus effect: Owen carried a preference for supreme urgency in response to requests from the boss. When one of his own direct reports wasn’t living according to that same mindset, Owen got frustrated. Sarah’s actions didn’t make sense to him because she wasn’t acting as he would in the same situation.

“Urgency,” I said. “If the boss asks you to do something, you act with urgency.”

“Yes. I just do it. Get it done.”

“And Sarah? What does she do?”

Owen paused. “I’m not sure. She always gets it done, but not as quickly as I’d like. She doesn’t make it a priority.”

“I see. So what kind of expectation have you set with Sarah around her urgency?”

“What do you mean?” asked Owen.

“For example, when you give her a task, do you give her a deadline or ask her when she can have it done?”

Owen quickly shook his head. “No way. I wouldn’t want my boss to do that to me. I’m not going to be a micromanager!”

Ah, clue #2 that the false-consensus bias was in full effect: Owen thought that giving deadlines was the same as micromanaging, and he projected that belief onto Sarah – that she, too, would feel micromanaged if Owen gave a deadline or even asked her to choose one herself.

Owen’s false-consensus biases were limiting his ability to effectively lead Sarah, and they were creating frustration and unhappiness for him. (Maybe for Sarah, too.)

So, what’s a leader to do? How do we overcome this very human tendency to think everyone thinks the same way we do?

Practice the Platinum Rule, Not the Golden Rule

You know the Golden Rule. It says: “Treat others the way you want to be treated.” That’s well and good if the other is your clone. But since everyone is different – with different experiences, perspectives, belief systems, motivations, values – the Golden Rule is problematic. In fact, the Golden Rule IS the false-consensus bias in sheep’s clothing.

A better mindset for us all to adopt – very consciously and intentionally – is the Platinum Rule. The Platinum Rule was popularized in Dr. Tony Alessandra’s book of the same name. The Platinum Rule goes this way: “Treat others the way they want to be treated.”

The Platinum Rule is a very subtle yet powerful and important shift from false consensus. The best way to overcome a limiting mindset – especially one as insidious and hidden from view as the false-consensus effect – is first to become aware of its existence (as we’re doing here) and then to replace it consciously with a different thought.

So, make the Platinum Rule your thought: Treat others the way they want to be treated.

Engage in “Platinum Practice”

Once you’re armed with the Platinum Rule – consciously thinking about your people and what’s important to them – you then turn conscious thought into conscious practice: “Platinum Practice.”

Below are two examples of how you might engage in Platinum Practice. We’ll use as a backdrop the act of giving praise and recognition to your people. Praising and recognizing people is a smart leadership practice because praise for doing good work tends to raise employee engagement.

Still, we can’t assume that everyone will react to praise and recognition the same way. Or the way we do.

Platinum Practice Example #1:

If you notice that someone on your team appreciates and gets motivated by being praised and recognized for doing good work, make a point to show your appreciation to that person whenever you have the chance. Watch for opportunities where he’s solidly meeting or exceeding expectations, and let him know you notice. Thank him. Tell him about the positive impact of his great work.

Platinum Practice Example #2:

If, on the other hand, you have another team member who doesn’t like excessive praise or recognition, then measure it accordingly. By the way, these people are easy to spot. When you praise them, they’re the ones who often say, “It’s no big deal. That’s what I’m here for.” That doesn’t mean you should stop praising them all together; it only means they may not be as motivated and inspired by praise and recognition as others are.

Now, notice one constant between these two different leadership situations:

It doesn’t matter what YOU think or believe about praise and recognition.

You may like it when people praise you or you may not. Doesn’t matter. In leadership, it’s not about you – it’s about knowing your people and what drives them. EACH of them.

With a New Mindset Comes New Action

From now on in your leadership, be aware of projecting your own preferences onto your people. Watch your assumptions that others think the way you do.

Then, armed with your awareness, find out what’s important to your people. Ask more questions. Take steps to learn from your people what makes them tick.

  • Learn what motivates them to show up every day (is it money…growth opportunities…social interaction…new and interesting projects?).
  • Learn what they like most about their work. And what they don’t like.
  • Learn what they want to learn more about or get better at.
  • Learn where they want to go with their careers.
  • Learn about their families, their hobbies, their goals, their dreams.
  • Learn what they need from you as the leader to help them be successful.

When you learn these things, you’re better equipped to Treat others the way they want to be treated. It’s a mantra and approach that’s good for the team, good for business, and good for your leadership.

Oh, and it’s good for marriages, too.

At Living As A Leader, we offer a Leadership Development Series designed to produce leaders that can positively shape the cultural environment, reduce turnover and achieve crucial business initiatives. We do this by providing training, coaching and consulting with a focus on pragmatic communication tools for leaders at all levels of your organization.

For more information, contact Steph Collins at

About the Author

John Rutkiewicz

Facilitator and Coach, Living As A Leader®

John has more than 25 years of experience as a leader and manager in fields ranging from sales and marketing to customer service, financial services and human resources. Since 1993, he has delivered facilitation, training, coaching and leadership-development services to help leaders and other business professionals reach higher levels of effectiveness and success.

Email John John's Bio



Sign up for an Information Webinar

Find out how our Leadership Development Series can help you and your organization improve the employee experience and drive business results through more effective leadership.

Register Now!

Related Blogs

Please wait while we gather your results.

The Case for Gratitude at Work

The simple act of saying thank you at work does not come naturally to all leaders.

When someone is put in a leadership position, the focus is often on developing processes, outcomes, and goals. But in that focus, the human element of appreciation can get lost.

November 3, 2023 | By Living As A Leader

Read More

How Much Should Companies Spend on Talent Development?

Growing Your Leadership Resources with Social Media

Growing Your Leadership Resources with Social Media Social media has erupted in our culture as an essential tool in our daily lives.

October 13, 2023 | By Living As A Leader

Read More

How Much Should Companies Spend on Talent Development?

What happened to the 40 hour work week?

What happened to the 40 hour work week? In the post-pandemic world, changes to the standard work week have accelerated.

September 15, 2023 | By Living As A Leader

Read More