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Embrace a Recipe for Employee Retention

 March 1, 2018   By Aleta Norris


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Embrace a Recipe for Employee Retention

I received a phone call recently from a guy I would refer to as a highly talented, committed, hard-working professional.  A top 10-percenter or probably more like 5.  This is the "guy" HR professionals all over the greater Milwaukee area are trying to recruit.

He said, "Aleta, I wonder if I could get your help.  I need to make a change.  And, before I consider organizations to talk with, can you share your insights as to which companies in this area have good cultures and which ones have bad cultures?"

I asked him to explain.

He shared, "I don't have clear expectations set; I see no opportunities to get ahead in my role; I have a boss who doesn't have time to meet with me, let alone lead me; and people here are treated as if they're not valued.  It's not for me."

In another organization, I sat down one day with the HR manager who shared with me, with great disappointment, that her most recent recruit (whom she was SO excited to have brought on board after a long search) walked off the job on her third day.  The reason?  The HR manager assumes that three days of this professional listening to people backstab co-workers and senior leaders, along with observing senior leaders conducting themselves unprofessionally and in a disrespectful manner toward employees...well, it was about all she needed to decide this wasn't for her.

There's more.

As I participated in a conversation with a prospect, specifically...two contemporary-minded HR leaders, they shared that they were ready to tackle the serious turnover problem in their 5,000-employee organization.  During our conversation, I mentioned a statistic that 23 percent of new hires leave their jobs within the first year (Allied Workforce Mobility Survey, April 2015).  They said, "We wish.  We have 50-percent turnover in many of our facilities within the first 90 days.  Further, in one facility, we have 100-percent turnover each year.  This is a valid number, not an exaggeration."

Rest assured, today’s workforce (professional, technical, skilled, unskilled) has high expectations for leadership and for organizational culture.

This would be a good time to see how you and your organization are doing.  Go through the checklist below and check those areas where you are doing well.

  • We provide intentional leadership.  This involves clear goals and expectations, observation, positive/redirecting feedback and support.
  • We are intentional about our culture.  We have values and guiding principles that we expect people to emulate.  Conduct and character are as important as performance.
  • We provide a clear career track with opportunities for mini promotions along the way, rather than just the traditional promotions like supervisor, manager and senior leader.
  • We are comfortable moving away from the hierarchy of titles and levels.  Our employees are welcome to talk to anyone in the company.
  • We don't lock up social media without practical business reasons.  We realize that employees have a preference to blend work and life.  Again, we're concerned with the final output.
  • We recognize that each generation of our workforce has high performers, middle performers and low performers.  We allow each employee to stand on his or her own merit.  We don't cast a shadow over an entire generation with the labels that are currently being thrown around.
  • We pay attention to job design.  And intentionally incorporate variety, significance and clear feedback mechanisms.
  • We recognize that the younger members of our workforce see work-life as an integrated entity.  They can switch back and forth between work and life instantaneously, often 24/7.
  • We offer flexibility in terms of where and when work gets done, obviously to those roles in which work can be conducted outside of the workplace.
  • We have created a fun and energizing environment, taking into consideration other things like space design, paint colors, areas for recreation, snacks in the kitchen, team events, etc.
  • We have eliminated phrases like "When I was your age, I never would have expected..." and "The problem with young people today is..."
  • We have accepted responsibility to acknowledge the preferences and characteristics of each of our unique employees.  

How are you progressing?  Can I give the guy your name...on the good list?

At Living As A Leader, we offer a Leadership Development Series designed to produce leaders that can positively shape the cultural environment, reduce turnover and achieve crucial business initiatives. We do this by providing training, coaching and consulting with a focus on pragmatic communication tools for leaders at all levels of your organization.

For more information, contact Steph Collins at

About the Author

Aleta Norris

Principal and Co-Founder, Living As A Leader®

Aleta Norris is an expert leadership coach and trainer with 30 years of experience developing leaders. She is also a highly sought-after speaker for annual meetings, keynote engagements, panel discussions and networking groups.

Email Aleta Aleta's Bio

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